Why Seth Godin’s “Idea Tourism” Is a Way of Life

In his post “Idea Tourism,” genius marketing wizard Seth Godin hits the nail right on his shiny head.

You can’t get the full experience of a place or an idea with just a drive-by. You need to live it and experience it firsthand. People who just stop by a tourist sight to snap a few photos are usually missing the point.

Everyone can travel in their own manner, but the most enriching experiences come from immersing yourself in the destination, the activities, the special events that make a place what it is. If you want to understand a place, meet the people, try living in their shoes for a period of time by participating in the activities that make it special.

Only then, as Godin rightly observes, is your mind opened, allowing you to learn and change your life in the process.